Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Inves, (Hardcover)

★★★★★ 4.5 33 reviews

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Management number 238605680 Release Date 2026/07/11 List Price US$44.75 Model Number 238605680
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Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging economy in Africa. This book offers insight into the challenges and successes aiming to encourage researchers and students of business in creating a value for doing business in Africa.

  • Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Inves, (Hardcover)
  • Author: Christopher O Gekonge
  • ISBN: 9781466645707
  • Format: Hardcover
  • Publication Date: 2013-09-30
  • Page Count: 391
Book format Hardcover
Fiction/nonfiction Non-Fiction
Genre Business & Investing
Publication date September, 2013
Pages 391
Subgenre Development
Series title No Series
Number in series 0
Edition 1
Publisher IGI Global
Original languages English
Language English
Educational level College
Is collectible N
Binding type Case Binding
Recording time 0 min
Retail packaging Single Piece
Assembled product dimensions (l x w x h) 7.00 x 0.88 x 10.00 in
Assembled product weight 1.97 lb
Bisac subject heading Business & Economics

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